At Exquisite Gaming (EXG) we are eager to become a more sustainably minded and environmentally well-rounded company. We believe that the future of the environment hinges on us working together to cut the impact that we have on it, and it's because of this that we have established a plan to reduce our overall footprint.

Our aim was to make EXG® more sustainable by 2025, reducing our carbon footprint by various means including packaging, production materials and more. This means we need to develop news ways to continue doing what we do best in a more ecological way. We started taking steps towards this in November 2020 when we updated our packaging to reduce plastic by 20% and have now gone a step further by introducing our all-new, entirely recyclable, and plastic free packaging across all products produced in 2022. Though we had originally targeted the end of 2023 to introduce and transition to this new plastic free packaging, we were able to hit our production transition plans a full 12 months ahead of schedule.

Alongside this, and to further support our efforts, 2022 also marks the point where we started to remove the USB charging cables from our Cable Guys. As it stands, we are now on track to remove all non-essential cables from our products by May 2023, but this is just the beginning. Over the duration of this timeline, we aim to work on the sustainability of our products and to continue working to offset our carbon footprint on the planet, all whilst positively contributing to several projects which benefit the socio-economic communities impacted by non-sustainable consumption.
Looking further into the future we will also be releasing annual plans – as well as 2-5 year and 5-10 year plans – all of which will ensure that we meet our sustainability goals.


2-5 Years
5 -10 Years
10 Years & Beyond


We're working to ensure that our products not only stand the test of time, but that we offset as much of the environmental impact made when creating them as possible.We’re certainly not perfect, but we are open to change and will always go the extra mile to make our customers happy. We want to be judged by the great things we do - not just what we say. We’ll always strive to deliver products with maximum brand impact, but also minimal impact on our environment. We’ll endeavour to give back to the community and projects that benefit others, not just ourselves. We promise to be responsible, which means that our drive to help inform better product choices goes beyond the pursuit of profit. We are continually looking for ways to do things better, which means we listen to ideas, start conversations and embrace small changes that can make our industry a better place.


Plastic Free Packaging


We’ve officially launched our new and improved, environmentally conscious packaging! Working to ensure that we continue taking steps to become more ecologically minded, we have now removed all plastics, cable ties and non-sustainable finishes from our packaging on all of our Cable Guys packaging.


We've officially partnered with the Products of Change community to discover better ways of incorporating sustainable methods to our processes. With their main aim being to create an open space to discover new sustainable options for product creation, we hope that this will educate and develop our own understandings around sustainability.


Ecologi is an initiative that supports Carbon reduction projects and tree planting to help offset a business's carbon footprint. As part of our ongoing sustainability strategy, we're donating a percentage of sales to help restore damaged ecosystems, stabilise soil, support the water cycle by growing trees, whilst also giving you the option to do so when purchasing an item online. 


With our customers often already having their own cables for specific items, it feels like this is an auxiliary element that can be reduced from potentially going to landfill.To further support other ecological projects, we aim to give customers the option to donate the cost of the cable to an environmental project instead.



We have integrated Shop Pay into your shopping experience to help in the reduction of the impact of our deliveries.With every Shop Pay purchase the carbon footprint of each delivery is calculated and off-set, whilst also supporting initiatives such as the WeForest project to fund the restoration of 1,000 hectares of the Casamance mangroves.


With so many elements to consider around sustainability, we hope to continue engaging with new and progressive communities, charities and initiatives to find positive and effective ways of reducing our impact on the environment.


Did you know that most Cable Guy owners keep or share their products, usually passing them on to friends or family when no long in use? We aim to continue to inspire and help all of our customers to pass along the Cable Guys they aren’t using – keeping them in circulation and out of landfills. 

Alongside this, we also aim to continue creating long-lasting products that stand the test of time, with the aim being that products bought years ago can continue to be used and re-used for different purposes everyday in people's lives. To help make this easier to do, we are continuing to develop products that not only work as they are, but that can also be combined with other elements from our collections to enhance the Cable Guys experience.

Our hope is that, in combining a strong, well-crafted product with fresh innovative creations, it'll guarantee a longer lifespan for all of our products, whilst also enhancing the experience for our customers.



The need for change within eCommerce is clear, and we're passionate about making positive changes within our business to become more sustainable. 

We still feel that we have a long way to go until we become Carbon Neutral, but we understand what is required to make a positive impact and are ready to make this happen.

Of course, progress won't happen overnight, but we're implementing plans over the next decade and beyond that'll help us to be as kind to the planet as we can be.

If you'd like to contribute with any ideas of how we can make this happen, let us know by emailing us below.

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