It takes hundreds of dedicated professionals to design, develop, test, tool, and manufacture our products long before they reach stores. Here's a behind-the-scenes look at everything that happens before our products land on the shelves of Target, Walmart, Smyths Toys, Amazon, and retailers in over 60 regions worldwide.
Our in-house artists start sketching early ideas, collaborating with creators and partners through live sessions, mood boards, and detailed creative briefs. Every detail matters from pose and presence to subtle references only true fans will catch.
2D sketches evolve into 3D sculpts. Our team iterates on form, function, and aesthetic, blending personality with precision. These designs are bold, expressive, and engineered for storytelling. Feedback loops are constant we’re perfectionists, and proud of it.
The concept becomes real. We prototype using advanced tools and materials to assess structure, balance, and interactive features. Whether it's articulation, lighting, or texture, we’re pushing boundaries to deliver collectibles that go beyond static figures.
Every design undergoes rounds of feedback with licensors or partners. Authenticity is everything - we work closely to ensure the product hits all the right notes while elevating the source material in new, collectible-first ways.
We design packaging that’s more than a box, it’s an extension of the collectible. With bold visuals, layered storytelling, and fan-focused touches, it becomes part of the experience and worthy of shelf space.
This is the moment. We roll out the final product with dedicated campaigns, fan engagement, and storytelling content that highlights the passion behind the piece. It's more than a launch — it’s a pop culture event
All EXG Pro products are thoughtfully designed and prototyped in the UK, where we use advanced 3D printing to ensure precise engineering and performance. Once finalized, production moves to Shenzhen, China widely regarded as the toy tech capital, where we collaborate with a select group of manufacturing partners. These facilities are staffed by highly skilled engineers and toy production experts.
Each partner we work with undergoes a rigorous audit and is regularly reviewed for compliance with international quality, safety, and ethical standards. We are committed to responsible manufacturing, ensuring all partner facilities meet or exceed environmental regulations, labor ethics, and health and safety protocols.
To support these standards and meet the requirements of our licensing agreements, we follow the Disney International Labor Standards (ILS) program recognized globally as one of the most comprehensive frameworks for ethical manufacturing.
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